What is Google Analytics?
From Google Analytics website:
"Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors."
Integrated with AdWords.
"Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well."
"With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content."
Using Google Analytics
Its no exaggeration – online adverting has just gone up one gear and Google Analytics will empower all those willing to invest. Its no longer simple statistics of page views etc it’s a full blown analytics solution that empowers those that use it to increase ROI using real information and the facts; the analyzed data reveals all.
Case Study: How AdWords combined with Google Analytics can create greater ROI (return on investment).
A company approached New Bridge Media asking for help with their online Advertising. They wanted better visibility on Google. They wished to expand their business and therefore wanted to increase lead generation from their web site. In addition, their Marketing VP, said “What I want is intelligence on my site, not a report. I want a know what metrics to measure, whether things are improving and by how much.”
Business focus & Site report
After discussions with one of our consultants, New Bridge Analytics did a business focus and site appraisal report. Identifying their target market and associated keywords led to the creation of 12-targeted Google Ads for their initial AdWords campaign.
Increased Site Visitors
After beginning AdWords campaign their web site traffic increased dramatically. Sales lead generation also increased as the number of targeted visitors found their products and services.
Google Analytics
New Bridge Media installed Google Analytics on their web site and after collecting and analyzing the data recorded, made a number of suggestions for improvements to their website and their AdWords ads.
AdWords and Website Improvements
New Bridge Media implemented these changes. The results were a 10-fold increase in sales leads.
Marketing Intelligence
With Google Analytics New Bridge were able to prove the Marketing VP with the intelligence he wanted. Analytics reports provided the necessary information to enable incremental improvements and the development of an even better website.
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| Increased Sales Lead Generation |
Read how we recently empowered a customer to increase their sales leads by 800%.
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